Youtube Video Marketing Tips
YouTube is bigger than ever and as a result, youtube video marketing tips are essential. More than a billion users and more viewers between the ages of 18 and 49 than any cable network in the U.S.are using Youtube. Aside from the massive traffic from YouTube itself, it’s easy to share your videos on social media sites, bringing you even more traffic. Because of its popularity, video marketing is now extremely competitive. How do you make sure that people watch and share your videos? Here are 5 YouTube video marketing tips to help you get more from your videos.
Optimize Your Title, Description, and Tags
Optimizing the titles and descriptions of your videos makes them more SEO-friendly. YouTube allows titles of up to 100 characters but it’s best to keep them under 70. Make sure you use your most important keywords in the title. Always make your title honest and relevant. Don’t try to get more views by misleading people with your video title. This will only annoy viewers and could even result in complaints against your channel.
Youtube video marketing tips allows for long and detailed video descriptions, something many video makers fail to capitalize on. You can, in fact, have descriptions of up to 5,000 characters. This gives you a chance to say quite a bit about your business, products, or project. Make sure you put your main keywords in the first couple of lines, though, as this makes it easier for the video to get ranked. Don’t forget to place some relevant keywords as tags.
Create Videos That Teach
Along with videos consumed strictly for entertainment (which aren’t really relevant to marketers), how-to videos are among the most popular. Businesses don’t always think of making such videos as they aren’t necessarily selling anything. However, a teaching video accomplishes a few things. For one thing, it helps you get valuable traffic.
Many searches, both on Google and YouTube itself, are queries such as “how to fix a bicycle flat,” “how to make deviled eggs,” “how to housebreak a poodle,” or anything that teaches a single task. Making this type of video also establishes your expertise. At the end of the video, promise people more valuable information at your website.
Increase Views With Closed Captions and Transcriptions
Closed captions are mainly known as tools to make videos accessible to hearing-impaired viewers. While they’re certainly useful for this, they also have more far-reaching benefits to video marketers. Many people find closed captions useful when they’re watching videos in places where it’s not convenient to have the sound up.
Transcriptions of videos have a similar benefit. They let people who don’t want to watch your video get the main points by reading the transcript. Both closed captions and transcriptions also have SEO benefits as well. Remember, search engines index words rather than images.
Make Your Videos Interesting by Telling a Story
The most successful TV commercials and video ads aren’t necessarily the ones that do the best job of describing a product. Rather, they engage viewers by telling a funny, touching, or exciting story. In fact, some of the most engaging ads aren’t even directly related to the product. Admittedly, large brands can afford to use this strategy more than smaller ones as they already have a high level of brand awareness. Ads for Geico insurance, for example, often have nothing whatsoever to do with insurance.
As a smaller company, you have to at least let people know who you are and what you do. That doesn’t mean, however, that you can’t make your videos funny or unconventional in some way. Frame a how-to video as a humorous story about how you (or the actor or perhaps animated figure in the video) fails at something until finding the right method. Create a controversial title and topic that invites discussion. Cute animals and kids appear in so many videos for a reason. Overused as they are, people love to watch them. These are just a few ways to make even dry topics more interesting.
Always Use a Call to Action
No matter how good your video is, without a call to action it’s not an effective marketing tool. Always end with a suggestion for viewers to visit your website and subscribe to your YouTube channel. Entice them with a good reason to this such as, “For more tips, visit our website and subscribe to our free newsletter.”
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