7 Tips For Exceptional Corporate Training Video Production
By 2022, video content will account for 80% of internet traffic. Even when you’re not using videos to attract people to your website, they’re a big part of your business.
For example, you might have an old training video you have new employees watch. However, low production value can make that video the worst part of orientation.
Don’t start your new employees off on the wrong foot!
Instead, create a training video that makes them excited to work for your business.
Here are seven tips for exciting, high-quality video production. With these tips, you can create a video that keeps new employees eager to show up at work every day. Learn how to make instructional videos with these easy-to-implement tips.
1. Determine the Main Focus
The first step to a successful training video production is to make sure your video has a purpose. What do you want new employees to learn by the end of the video?
In order to create a focused video, create a list of specific, realistic key messages.
The optimal length for a training video is only two to seven minutes long. Extending it past seven minutes could cause people to lose interest. By choosing a single, focused message, you can avoid expanding beyond the seven-minute mark.
A shorter video will also minimize your production time, allowing you to get back to work.
By choosing a focused message, you can train your employees and get them started sooner rather than later. A focused message will also help you avoid overwhelming new employees. Otherwise, cramming a tone of information into a quick video might cause confusion.
If you’re having a difficult time choosing a single message, take a step back. Look at your list. Which topics are essential?
Then, consider breaking your training into multiple sections to keep viewers focused on each smaller topic.
2. Know Your Audience
Before you start producing your training video, you also need to know your audience.
It’s not enough to throw a ton of information at your views. Instead, you need to think of a way you can connect with your audience from the start of the video. Forging that connection will make it easier for viewers to commit your video to their long-term memory.
Learn how your employees speak. What are they excited about when it comes to working for your business?
The better you understand your viewers, the more likely you can use the right language in your video to keep them engaged. Using the right language will also help you avoid alienating your viewers.
For example, if your viewers are over the age of 50, they probably won’t recognize current, obscure pop culture references.
Meanwhile, if your audience is mostly women, you’ll want to use gender-inclusive language (“us,” “we,” and “they” instead of predominantly using “he”).
3. Choose a Style
When learning how to make a training video, it’s important to have a vision in mind. For example, you’ll want to consider the different types of training videos you can choose from. What style will make it easier for you to connect and communicate your training topic?
For example, talking head videos will help new employees associate a face and voice with your company. This style can help employees connect to your business.
However, animations add a little fun and excitement to otherwise dry material.
You can use animations if you need to explain a lengthy, multi-step process. That way, you keep people engaged and avoid boring them before the work starts.
You can consider mixing and matching styles to find the perfect balance before starting your training video production.
4. Prepare and Rehearse a Script
You don’t want to ramble through the entire training video. In addition to causing the video to lose focus, rambling can also leave your audience uninformed.
Instead, write a video script beforehand. You can always start with a simple bullet point list of the items you want to review.
Then, read through your script aloud.
Think about the message you want to convey. If you stumble over certain words, you can make changes while you’re practicing your script.
Remember, you only have two to seven minutes. Keep your video short, concise, and on-point.
If your video is longer than seven minutes, determine where you can create natural breaks within the video.
Record yourself as you practice your script. Make sure the narration sounds natural. Otherwise, you might risk boring your audience.
5. Gather Pro Equipment
A training video should look and sound professional. Otherwise, what reason do new employees have to take you seriously? Before you start your training video production, consider hiring the pros.
They can make sure you have the necessary audio, video, and lighting equipment to create a high-quality production.
Sound is essential. If your audio is difficult to understand or hear, people won’t understand your message.
Keep the background simple by using a neutral shade. Try to avoid white backgrounds, which can cause exposure issues.
By hiring a professional video production company, you can make sure the video quality is at its best.
6. Edit and Add Extras
Once you’re done rolling, you might want to add simple graphics throughout the video. For example, you might consider opening and closing sequences, titles, bullet points, or visual cues.
These extras can keep viewers engaged and focused on your content.
Editing is important as well. If you shoot more than once, you can edit in different angles to add movement throughout your video.
7. Review the Results
People are three times more likely to want to watch a tutorial video than read instructions.
After creating your training video, test it out on current employees. Do they think it’s focused and concise? Does it provide thorough instruction for training purposes?
Your current employees are more familiar with the job than anyone. By testing the video out on them, you can determine which areas need improvement. Reviewing the results from a poll or survey can help you improve the video before using it on new employees.
Quiet on Set: 7 Tips for Exceptional Corporate Training Video Production
With these seven tips, you can create an exceptional corporate training video. Then, you’ll keep new employees engaged and keep them excited about working for your business.
You don’t have to set up the entire video production on your own. Instead, reach out. Contact us today to turn your vision into reality.