Why You Should Be Using Drones in Your Next Corporate Video
With the right video content, you can do just about anything. From advertising a product to educating your audience and even training your employees, there is no end to the potential that arose from the advent of video and digital media in all of our lives. As modern smartphones and affordable DSLRs have made producing video content significantly cheaper while audiences are turning to video content more than ever, it has never been easier to create simple but effective video content. But is this enough?
We here at Foundation Digital Media understand that it takes more than just ordinary video content to set yourself apart from the crowd. We know all too well that it takes innovation and creativity to really resonate with your audience. No matter what the purpose of your corporate video project is, incorporating drone footage is one of the absolute best ways to stand out in 2020. Whether you’re putting together a training video, showcasing your new office or factory space, or simply advertising a fresh product, we’re confident that the list below will surely prove to you why utilizing drones is essential to creating the best video content possible.
Impresses The Audience
Like we mentioned before, audiences are turning to video content more than ever these days. However, to really understand the significance of this trend it is worth diving a bit deeper into the statistics of it. According to marketing and sales platform giant Hubspot, over half of all consumers want more video content from marketers in 2020. It goes on further to claim that 73% of consumers worldwide prefer seeing videos on social media that are “entertaining”, meaning the content itself is of the utmost importance. It is not enough to merely have video content, it needs to wow the viewer. What better way than through immersive, breathtaking drone footage?
Perhaps the most important of all the data is that which tells us about the viewer’s behavior after seeing the video, or how they are affected by it. According to EyeView, including video on a landing page can increase conversion by that page up to 80%. In fact, for video marketing purposes, watching a demo video has been shown to increase the likelihood of a viewer making a purchase by almost double. Take advantage of these benefits, and more, when you begin to craft more video content using drone footage.
Expands Your Shooting Options
When it comes to actually shooting the content, having a drone on set increases your options tremendously. In fact, using a drone can allow you to achieve shots you would never be able to achieve otherwise. Many of these techniques are among some of the most enjoyed by the audience. Here are a few to inspire your creative juices:
Reveal – This is one of the most famous drone shots around. The core of this technique is to start up close or very far out, and then pan in or out respectively at a high speed. This creates a dramatic effect causing the viewer to feel weightless and increase their anticipation of what follows. You can use this method to create a stunning scene after showing off a product or zoom in from a beautiful landscape to your speaker beginning to talk.
Group shot – Shooting a group shot is as simple as it sounds. If you’re already looking to incorporate a group shot of your employees or team in your next video project, make your job easier by using a drone to capture the full wide shot along with any scenic background of your choosing. You can even incorporate a reveal style pan to add some flair to it.
Block view/landscape – One of the most scenic and beautiful uses of drone footage is to just fly ‘em up high and shoot the ultra-wide scene below. This is great for picturesque landscapes but can be just as useful for corporate video. When crafting videos about your company, one of the best ways to generate interest and trust is by giving your viewer a stronger image in their head of your company. One of the best ways you can do this is by showcasing the actual office or space itself through a quick shot of the building and community that it is in!
Contrary to common sense, the addition of a drone in your videography toolkit can actually be a cost-saver when used effectively. The most obvious way in which it can do so is by simplifying the tools you need for complex shots. Instead of renting a helicopter, pilot, and expensive camera rig to shoot a landscape or property, now you can have one drone operator who is also the cameraman! Instead of trying to organize a crane and jib to get sweeping, cinematic footage, the very same can be accomplished with a drone.
Another cost-saver that you might not consider is the potential application of your drone footage towards future projects. It is so easy to create b-roll with a drone that can be used for tons of other video content, from marketing videos to corporate training. The possibilities that arise from the use of a drone on your next shoot are endless. If you’d like to discuss what the use of a drone can bring to your next corporate video content project, get in touch with our seasoned corporate video production and technology experts today for a consultation!