Effective Video Marketing Strategy

With everyone abuzz about branded content marketing and Video Marketing Strategy, you’re probably wondering just what it’s all about. Is it important? Why? How can companies add a branded content component to their marketing strategy? 

The answer lies in Inbound Marketing. No longer are companies as compelled to spend their advertising dollars on traditional ads as they were in the yesteryear because Inbound marketing has proven more effective and less costly than traditional methods. 

Inbound content marketing involves driving traffic to your company through the posting of relevant content to your website, social media platforms, YouTube, LinkedIn, and so on. The best way to accomplish this is through video.

These days video is everywhere, and by utilizing a video marketing strategy to develop content targeted towards your customer’s pain points and interests you’ll drive people to your business.  Here are the top 5 reasons why you need to take advantage of video to boost your business.

People Love Video

The fact is, people are in love with video. Actually, people spend about one-third of their time online viewing videos. What’s more, 43% of people, when asked, said they want to see more videos from companies. It’s no surprise, then, that 64 % of the people who view a video about a product are more inclined to buy it.

Video Marketing Reinforces Your Brand

If you are looking to promote your brand image, then video is the way to go. Hubspot states that 80% of people who’ve seen a video in the past month remember it, which is especially good news for you if they were viewing one of your videos. 

A proper video marketing strategy uses branded videos that include your logo, color theme, and company personality to make sure your brand is one consumers never forget. Do this, and sales will boom.

Video Marketing Expands Your Power

Video marketing is more powerful because it involves sight, sound, and emotion. Static pictures just use sight and although pictures attempt to evoke emotion, video always does it more effectively. 

In videos, you can create scenes that people relate to, use music that pulls on emotions, and flesh out a storyline that drives home your message. Studies show that customers bond with brands through their emotions, and a well-constructed video marketing strategy will emphasize emotions while driving sales to a whole new level.

Videos Reach Anyone, Anywhere

Other forms of marketing are mostly limited in the way they reach the people. For example, email marketing is limited to one platform—email.

But video marketing? Video marketing is expanding – fast. More people are watching videos and the rate is increasing every day. This means there’s greater potential to bolster your marketing campaign if you’re using a proper video marketing strategy. 

Videos can be embedded in an email, posted on YouTube, Twitter, Facebook, or any other social media site. In addition, you can create videos for your website or for your employees. Versatility is a keystone video, and it’s essential to have a video marketing strategy that takes advantage of this.

Videos Demand Attention

Ever notice how when you’re scrolling through Facebook or Twitter and there’s a video, it grabs your attention and won’t let go? That’s because “90% of information transmitted to the brain is visual, and visuals are processed 60,000 times faster in the brain than text.”

An article by Kurzweil Accelerating Intelligence even states: “the human brain can process entire images that the eye sees for as little as 13 milliseconds.” Other studies conclude that the brain processes visual information at super-fast speeds. It’s no wonder that videos catch our eye – and brain.

So, it’s obvious – you need video. Thankfully for you, at Foundation Digital Media we create award-winning quality videos for businesses. With an eye for excellence, we perfect the branded content message you want to portray through video. Just take a look at some of our testimonials – we know what we’re doing, and we’ll work with you to form the perfect video marketing strategy.

Connect with us today to find out how you can enhance your video marketing strategy and make sure your business gets the attention it deserves.