Maryland Video Productions Help Tell Your Brand’s Story
Branding is of utmost importance for a business to acquire and maintain success. With a solid strategy using Maryland video productions, businesses discover the power of the brand.
So, you’re a new business owner. You’ve poured your heart into the creation of your company, you’re passionate about your product and service, and yet you still struggle to really stand out in such a competitive marketplace. How can you reach customers and transform them into loyalists? How can you find your groove and connect with your customers? As it turns out, it’s all about the branding.
Background on Brands
Just what is a brand anyway? A brand is like a business’s voice; it becomes the face of the business! In a nutshell, it is the total personality of a business.
Yes, you read that right – businesses have personalities! What feelings arise when you think of top brands? Chances are, you have an emotional response when thinking about a brand leader.
A strong brand image connects with consumers on an emotional level, and what better way to establish that connection than through Maryland video productions? When your company connects with people emotionally, it makes them stand out!
With that in mind, here are 5 tips for creating a brand through utilizing Maryland video productions.
1) Be Authentic
According to the statistics,
“80 % of consumers say brand authenticity is the most influential factor in their decision to follow a brand.”
Why is authenticity so relevant to brand strategy? When authenticity is present, no barriers exist. In other words, genuineness allows the participants to connect fully. The truth about who and what the business is shines through authenticity. After all, people connect with what they perceive as truth!
Maryland video productions will show your brand’s authenticity and influence people near and far to follow your brand.
2) Open up to Your Consumers
Open up and let consumers see a bit of the personal side of the business. What can you share about your company that is not just business related?
Opening up and showing your personal side draws people in and is closely linked with being authentic. People feel a level of trust when others are open.
Show people the personal side of you by delivering a personalized video on your website. Talk directly to the consumer as if you’re right in the room with them. A well-produced video enhances a personal feel that captivates viewers.
3) Tap Into Your Differences
According to research conducted by Harvard Business Review, consumers have emotional motivators that inspire bonding with brands. Researchers actually identified hundreds of such motivators, but just ten made the list.
As the Harvard Business Review writes, brands inspire consumers to stand out from the crowd by allowing them to have a “unique social identity”. What does this mean for businesses? As you reflect your unique social identity, this mirrors consumers’ desire to stand out from the crowd. So, don’t shy away from what makes your brand unique of different – embrace the differences!
4) Reach Out in Community Service
Reaching out to your community is positive in several ways. Firstly, community outreach introduces you to many of your customers and potential customers. Connecting with the community is a way to interact with those who will someday be your customer.
Community service also highlights your brand as being an active participant in social issues. And, of course, you’ll want to showcase your community involvement! This is easy to accomplish when you utilize Foundation Digital Media and our video production in Maryland.
5) Design Matters
Many customers will learn about your company through the website. Millenials, one of the largest consumer groups, research products, and companies before making a purchase. They expect a polished website that has an attractive user interface (UI) as well as a functional user experience (UX).
Ensure that your website promotes your brand image in the UI and UX. Use colors, images, and font style to reinforce your business brand. If you want to establish your business personality as fun and upbeat, let that be reflected on the website and in your social media presence!
However, if your business is more formal, classic, or luxurious, use images and style that boosts that image. A design strategy is important to ensure consistency across all platforms.