With over 3 billion searches every single month, YouTube is now the bedrock of the internet. This means that an effective video content marketing strategy can win your business thousands of dollars of additional revenue.
However, that depends on creating the right sort of content for your business. There are many different types of video you can create to suit the strengths of your product or service. If you are looking to create some videos to help promote your brand, read on to learn about all of the different types of videos you can create.
Types of Video
It is impossible to create an exhaustive list of video content on the internet. That said, the following list will cover the most popular and common types that you will come across online.
If your company has industry experts or other people of note who are willing to speak on camera, use them to create engaging video content.
2. Product/Service Reviews
People are always keen to hear from others before making a decision, especially if there is some money involved. Take advantage of this by arranging reviews of your products with well-known influencers.
You can think of round-up videos as a sort of curated list. It would be a list of the best specialty regional foods or the most anticipated videogames that will be released in the coming months, for example.
A good round-up will give a number of options to viewers, so everyone will find something that they are interested in.
This is one of the best ways that you can highlight the virtues of your products and service. How-to videos allow you to show off how your product differs from others. as well as highlighting your knowledge
5. Behind the Scenes
Viewers always like to get a peek behind the curtain, which explains why behind the scenes style video content has proved to be so popular over the years.
If you are running a fashion brand and have a website shoot coming up, consider hiring a videographer to get some B-roll. This can prove to be extremely popular on social media.
6. Opinions/ Commentary
There’s nothing like an opinion to get people talking online. As long as you are cautious and not deliberately inflammatory you can highlight brand virtues and get a lot of attention through posting opinionated video content online.
7. Meet the Team
You can add a human face to your business, especially if you are predominantly online-based, through creating a meet the team video. This content introduces key individuals in your company to potential clients and buyers.
This is better suited to a company website than YouTube though. You could host the video on YouTube by making it unlisted, however.
Video marketing is all about encouraging engagement between your company and potential customers. You can use question and answer sessions to help with this engagement.
Facebook and Instagram both have fantastic live video options to help you with this.
9. Announcement Video
If your business is more product and sales oriented, announcement videos are very effective tools.
You can announce the latest sales and product launches to your followers, to immediately build some anticipation. As your following grows this form of video will become more effective.
Create Outstanding Video Content
Any of these types of video can form the foundation of a successful digital marketing strategy.
As long as you understand what you are trying to achieve as your overall objective, you can take build your follower base, brand loyalty, and prestige using video content online.
Video content is fantastic for SEO, so can bolster your website as well, so there really are so many benefits that video content can give you.
If you are in need of quality video content to help your company achieve its goals, please contact us so we can help you along the way.