Essential Video Marketing Portfolio
According to Forrester Research, a video is worth an estimated 1.8 million words. That is enough words to fill several novels. As people realize the value that can come from creating a video marketing portfolio, they often inquire with our top Virginia video production company about where they should begin.
Here are the three types of videos we believe that all companies should focus on creating when they begin delving into video marketing.
Company overview and introduction
The company overview is a wonderful place to start when beginning a Video Marketing Portfolio. It is your chance to greet your viewer and influence the first impression they have of your brand.
Use the video to put a face to the names behind the company leaders, as well as the people at the company with whom customers will be interacting. Let customers see a little of your office space so they can feel familiar with your business. Welcome them as though they were an old friend. This will help form the basis for the relationship that will shape the rest of your marketing efforts.
A closer look at your products and services
One of the incredibly helpful aspects of a Video Marketing Portfolio is the ability to take customers on a closer look at your products and services. No longer do you have to rely on descriptive language to communicate why your brand is so valuable– now you can show them.
This is a wonderful way to provide product demonstrations, show your quality protections, and demonstrate your company in action. When customers can see your products in action, they become less likely to dismiss what you have to say as ‘just’ advertising.
Customers tend to have an innate distrust of advertising produced by the brands themselves. They know that the company wants to portray themselves in the best possible light, so they often discount much of what you say about your brand yourself.
On the other hand, customers place much more confidence in the opinions of other customers. That is why review sites are so popular– people trust other customers to provide them with their honest impressions of the business and whether or not it is a company worth patronizing.
Use video to film testimonials from real customers. Show your business in action, helping these customers. This type of video can help address the concerns of your customers and combine the power of consumer recommendations along with the engagement that comes with video.
The value of Video Marketing Portfolio continues to grow. As we see more brands begin to enter the world of video marketing, many have questions about where they should start. The three types of videos above will provide companies with firm foundations for beginning video marketing libraries and give the brands the tools they need to find success.