5 Video Production Best Practices for Your Business
Video technology has proven to be a versatile tool for Washington businesses. A professionally-polished video production in Maryland has the ability to reach a greater number of potential customers, donors, and prospects. From corporations to law firms to non-profits, videos drive interest and traffic. However, delivering Video Production Best Practices is essential. Here are five best practices for your business videos.
Have A Focused Goal
Having a goal is a critical step in video production. If you don’t know what you want to accomplish, then chances are you won’t accomplish much. Ask yourself – what do I need my video to do? Is it to promote my business? Will it inform my employees? Will it educate my viewers? Is the video supposed to be a promotional piece for your business? Or is the video needed for staff training? Understand your goal and then zero in on it. Don’t try to accomplish everything in one video.
In addition, you don’t want to wander off the topic. If your goal is to promote your business, decide how you will accomplish that in a video. Will you use humor? Or will you use emotional content to move your viewers. Maybe you simply want to showcase your work and provide an informational video. Every video should fulfill a specific goal.
Know Your Audience
To help you with your goal, you need to know your audience. Of course, you hope the whole world will watch your video but that is impractical. So, what type of people will likely be searching your website or viewing your social media platforms? What are the demographics of your audience? Understanding just who your audience is will help you know what type of content you want in your video.
Create Awesome Content
Connect your content to the goal. For example, if your goal is to promote the business – ask yourself, what is the best way to accomplish this? Knowing your audience guides your answer. An audience made up of millennial college grads will differ from one made up of wealthy business people.
Furthermore, your content should be:
- Interesting
- Clear
- Concise
- Creative
- In line with your company values
- Reflect your brand
You don’t want your content to be:
- Boring
- Full of clichés
- Confusing
Deliver A Quality Production
In the day of smart phones and digital technology, people often produce their own videos. This may be work for some purposes, however, a quality production requires more than a smart phone. Your video production is really an opportunity to engage viewers and drive customers to your business. A well-produced video production will have music, multiple scenes, your brand logo, and interesting visuals.
Distribute To A Wide Audience
Once you have a full-length video production, you will want to share it with your audience. Tap into a larger audience by sharing it on multiple platforms. You wouldn’t have to show the entire video on every platform. Show a clip of it on your social media accounts and give users an option to connect to your website to see the rest. In addition, set up your page so the video is easy to share to all popular platforms, such as Facebook, Twitter, Instagram, and Email.
Making the investment in a quality video production in Washington DC is an important decision. Competing with other businesses means you need to use video production best practices. Business videos deliver some of the best results for companies. At Foundation Digital Media, we offer award-winning videos targeted to boost your business profile. Using experienced staff, we delivering professional videos guaranteed to gain attention. Connect with us today for more information about our services.
